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The Adidas logo is pictured in a pop-up store in Berlin December 2, 2014. Big consumer brands have latched on to personalised products because they seem to have a particular appeal to
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PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar
adidas - adidas expands digital presence and launches new adidas app
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The Brand in the Hand: Mobile Marketing at adidas - The Case Centre
Exploring the state of mobile marketing in an omnichannel world
